Influence: the Psychology of Persuasion
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Influence: the Psychology of Persuasion

by Robert Cialdini

Business Self-Help Psychology
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Discover the psychology behind why people say yes and how to use these principles to persuade effectively and ethically.

ISBN-13 9781863501569 ASIN 1863501568 Views 184 Publisher The Business Library Year 1900 Edition 2 Format Paperback Product Group Book Created February 12, 2026 Updated September 15, 2026
About This Book

Influence: the Psychology of Persuasion explores the principles behind why people say yes and how to apply them ethically.

The book examines six key factors that guide human decision-making and compliance.

Readers learn practical insights for understanding influence in everyday interactions and professional settings.

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