McQuail′s Mass Communication Theory

by Denis Mcquail

Communication Media Studies

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McQuail′s Mass Communication Theory offers an academic overview of the ideas and frameworks used to study mass communication. Written for students, researchers, and general readers of media studies, it provides a structured reference for understanding communication theory and its place within the wider study of media.

ISBN-13 9781849202923 ASIN 1849202923 Views 183 Publisher SAGE Publications Ltd Year 2010 Edition 6 Format Paperback Product Group Book Pages 632 Adult No Created February 24, 2026 Updated October 16, 2026

About This Book

McQuail′s Mass Communication Theory presents an academic treatment of mass communication and its theoretical foundations.

The book is suited to students, researchers, and readers seeking a structured introduction to media and communication studies.

Its focus on mass communication theory makes it a reference work for exploring the concepts and frameworks used in the field.

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McQuail′s Mass Communication Theory

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