McQuail′s Mass Communication Theory
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McQuail′s Mass Communication Theory

by Denis Mcquail

Communication Media Studies
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A foundational text exploring the core principles and evolving landscape of mass communication and media theory.

ISBN-13 9781849202923 ASIN 1849202923 Views 172 Publisher SAGE Publications Ltd Year 2010 Edition 6 Format Paperback Product Group Book Pages 632 Adult No Created February 24, 2026 Updated September 28, 2026
About This Book

McQuail's Mass Communication Theory provides a comprehensive overview of the field of mass communication.

It examines key theories, models, and research approaches that shape our understanding of media effects and audience behavior.

The book addresses the historical development of communication studies and its relevance to contemporary media environments.

Readers gain insight into the relationship between media institutions, content, and society.

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I will be using this book for:
7 total votes