Doing Business in Emerging Markets
by Pervez N. Ghauri, S. Tamer Cavusgil, Ayse A Akcal
Doing Business in Emerging Markets introduces the opportunities, challenges, and wider business context associated with emerging economies. Written for readers interested in international business, the book offers a broad foundation for understanding commercial activity in rapidly developing markets and their growing importance in the global economy.
About This Book
Doing Business in Emerging Markets examines the business environment of emerging markets and their significance in the global economy.
The book provides an introduction to the opportunities and challenges involved in operating across rapidly developing economies.
Written by Pervez N. Ghauri, S. Tamer Cavusgil, and Ayse A. Akcal, it is suited to readers seeking a foundation in international business.
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