Mindful Marketing and Strategic Management: Paving a Sustainable Society Through Past, Present, and Future Perspectives
by Teck Weng Jee, Evan Lau, Mark Kilgour
Mindful Marketing and Strategic Management explores how marketing and strategic management can be considered across past, present, and future perspectives. Centered on the goal of paving a sustainable society, this volume offers a broad examination of business, management, and sustainability for readers seeking an integrated perspective.
About This Book
Mindful Marketing and Strategic Management examines the relationship between marketing, management, and the pursuit of a sustainable society.
The book considers these topics through past, present, and future perspectives, offering a broad view of how approaches may develop over time.
It brings together the themes of mindful marketing and strategic management for readers interested in business practices and sustainability.
Written by Teck Weng Jee, Evan Lau, and Mark Kilgour, this volume provides a forward-looking discussion of marketing and management in a changing social context.
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