Advanced Introduction to Service Innovation (Elgar Advanced Introductions series)
by Faïz Gallouj, Faridah Djellal, Camal Gallouj
This concise introduction presents the main concepts, theories, and research streams in service innovation for students, researchers, and practitioners seeking a clear overview of the field.
About This Book
This book introduces the key concepts, theories, and research streams in service innovation.
It examines how innovation occurs in service activities and the distinctive characteristics of service-based economies.
The text outlines major analytical frameworks used to study service innovation processes.
Readers gain an understanding of current debates and future research directions in the field.
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