Advanced Introduction to Marketing Strategy (Elgar Advanced Introductions series)
by George Day
George Day’s Advanced Introduction to Marketing Strategy offers a focused entry into the study of marketing strategy. Published in the Elgar Advanced Introductions series, it provides a concise foundation for readers seeking to understand the subject in a structured and accessible format.
About This Book
Advanced Introduction to Marketing Strategy introduces the subject of marketing strategy in an accessible, focused format.
Written by George Day, the book is part of the Elgar Advanced Introductions series.
It is suited to readers looking for a concise foundation in marketing strategy.
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