Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era (Advances in Business Strategy and Competitive Advantage)
In the post-COVID-19 era, sustaining SMEs and entrepreneurial innovation is vital for economic recovery. This handbook, edited by Neeta Baporikar, delves into research on business strategies and competitive advantages. It provides essential insights for entrepreneurs to adapt, innovate, and thrive amid ongoing global challenges, ensuring long-term viability for small and medium-sized enterprises.
About This Book
The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era is part of the Advances in Business Strategy and Competitive Advantage series. Edited by Neeta Baporikar, it addresses the critical needs of small and medium-sized enterprises navigating recovery from the pandemic.
The book focuses on research-driven approaches to maintain business viability and promote innovation. It examines how SMEs can adapt to new economic realities and enhance their competitive positioning.
Through comprehensive analysis, the handbook offers guidance for entrepreneurs and business leaders seeking sustainable growth strategies in a transformed global landscape.
Readers will find valuable perspectives on integrating innovation into core business practices to overcome post-crisis obstacles.
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