Introduction to the Meeting, Events, Expositions and Conventions Industry
by George G Fenich, Kristin Malek
This introductory text presents the meeting, events, expositions, and conventions industry as a broad field of study. Written by George G. Fenich and Kristin Malek, it offers readers a starting point for understanding the sector and its central areas.
About This Book
Introduction to the Meeting, Events, Expositions and Conventions Industry provides a foundation for understanding a major professional and service sector.
George G. Fenich and Kristin Malek introduce the field identified by the book’s title, making the subject suitable for readers seeking an entry point.
The book brings together meetings, events, expositions, and conventions within one broad industry overview.
It can support introductory study and general orientation for readers interested in the structure and scope of this area.
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