Professional Sales and Selling for Meetings, Expositions, Events, Conventions AND Groups
by George G Fenich, Jeffrey Beck
Professional Sales and Selling for Meetings, Expositions, Events, Conventions AND Groups examines sales in a variety of meetings and events settings. Covering meetings, expositions, events, conventions, and groups, this focused professional resource offers an introduction to selling within the broader events and gatherings sector.
About This Book
Professional Sales and Selling for Meetings, Expositions, Events, Conventions AND Groups focuses on sales within the meetings and events context.
The book addresses selling across a range of professional settings, including meetings, expositions, events, conventions, and groups.
Written by George G. Fenich and Jeffrey Beck, it is intended for readers exploring sales practices connected with the events industry.
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