International Business: Competing in The Global Marketplace
International Business: Competing in The Global Marketplace offers an introduction to the ideas and challenges involved in competing across national boundaries. Written by Henry James and Adam Wilson, it provides a broad starting point for students and readers interested in global commerce and international business.
About This Book
International Business: Competing in The Global Marketplace introduces the subject of business conducted across national borders.
The book focuses on competition within an increasingly global marketplace.
It is suited to readers seeking a broad foundation in international business and global commerce.
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