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Superfandom: How Our Obsessions are Changing What We Buy and Who We are [Paperback]
Superfandom examines the relationship between passionate interests, consumer choices, and personal identity. Aaron M. Glazer explores how fandom has become an influential part of modern culture, helping readers consider why our obsessions matter and how they shape the products we choose and the people we believe ourselves to be.
About This Book
Superfandom examines the growing influence of personal obsessions on modern life.
The book connects fandom with the ways people make purchasing decisions and express who they are.
It considers how enthusiasm can shape both consumer behavior and personal identity.
For readers interested in culture, marketing, and the meaning attached to what we buy, this title offers an accessible exploration of contemporary fandom.
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