THE MANUAL FOR THE CHIROPRACTIC ENTREPRENEUR
Designed for chiropractors seeking to establish or grow their practices, this guide brings together business planning, marketing, branding, patient care, and practice management. Dr. Lisa Goodman also shares practical guidance on efficiency, team development, and insurance negotiations in a clear, accessible format.
About This Book
The Manual for the Chiropractic Entrepreneur presents a broad approach to building, expanding, and managing a chiropractic practice.
Dr. Lisa Goodman covers business planning, marketing, branding, patient care, and practice efficiency, with practical strategies intended for immediate application.
The book also addresses practice management topics such as developing a professional team and navigating negotiations with insurance providers.
Written in a clear and concise style, it is designed to support chiropractors at different stages of practice development.
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