Strategic Sport Communication
by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin
Strategic Sport Communication examines the connection between communication and strategic practice in sports. Written by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, and Andrea N. Geurin, it offers a focused resource for readers studying or working across sport and communication.
About This Book
Strategic Sport Communication focuses on the relationship between strategic thinking and communication in the world of sport.
Authored by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, and Andrea N. Geurin, the book brings together perspectives from multiple contributors.
Its subject makes it relevant to readers interested in sports, communication, and the organizational side of the industry.
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