Contemporary Sport Management
by Paul M. Pedersen, Lucie Thibault
An essential resource exploring the principles and practices of managing sports organizations, covering marketing, finance, and event management.
About This Book
Contemporary Sport Management provides an in-depth look at the principles and practices of managing sports organizations.
The text covers key areas such as marketing, finance, and event management within the sports industry.
It serves as an essential resource for students and professionals seeking to understand the complexities of sport management.
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