The Secrets of Successful Strategic Account Management: How Industrial Sales Organizations Can Boost Revenue Growth and Profitability, Prevent Revenue Loss, and Convert Customers to Valued Partners
by David Hughes, Richard Santucci
Learn how industrial sales teams can increase revenue, protect profits, reduce customer loss, and turn accounts into lasting partnerships.
About This Book
This book addresses the challenges faced by industrial sales organizations in managing strategic accounts.
It provides guidance on boosting revenue growth and maintaining profitability through effective account strategies.
Readers will learn methods to prevent revenue loss and strengthen customer relationships over time.
The content focuses on converting customers into valued, long-term business partners.
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