Analytics: How to Win with Intelligence
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Analytics: How to Win with Intelligence

by John Thompson, Shawn Rogers

Business Technology
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Analytics: How to Win with Intelligence examines how organizations can use analytics to develop intelligence and make better-informed business decisions. John Thompson and Shawn Rogers present a business-focused look at the value of analytical thinking for readers interested in data, strategy, and organizational performance.

About This Book

Analytics: How to Win with Intelligence examines analytics as a source of organizational intelligence.

The book focuses on how analytical thinking can support better-informed business decisions and outcomes.

Written by John Thompson and Shawn Rogers, it presents analytics in a business-oriented context.

Its subject will interest readers exploring the relationship between data, intelligence, and competitive performance.

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I will be using this book for: