Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
by Christian Terwiesch, Nicolaj Siggelkow
This book presents strategies for building continuous customer relationships that create lasting competitive advantage in today's business environment.
About This Book
Connected Strategy explores how companies can move beyond traditional transactional models to create ongoing relationships with customers.
The book examines frameworks and approaches for leveraging technology and data to deliver continuous value.
Readers will gain insights into building competitive advantage through deeper, sustained customer connections.
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