Competing on Analytics: The New Science of Winning; With a New Introduction
by Thomas H. Davenport, Jeanne Harris
Competing on Analytics reveals how businesses can use data-driven insights to outperform rivals. From foundational reporting to sophisticated predictive tools, the book guides organizations through building analytical competencies. Updated with a new introduction, it highlights the ongoing evolution of analytics in strategic decision-making and innovation.
About This Book
Competing on Analytics presents a framework for leveraging data and analytical capabilities to drive organizational success. It emphasizes the role of analytics in decision-making and innovation.
The book outlines stages of analytical maturity, from basic reporting to advanced predictive modeling, helping leaders assess their company's position.
With a new introduction, it addresses evolving technologies and their impact on competitive strategies in today's fast-paced markets.
Authors Thomas H. Davenport and Jeanne Harris draw on real-world examples to illustrate how analytics can transform operations and customer engagement.
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