HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)
by Daniel Kahneman, Harvard Business Review, Robert S. Kaplan, Michael E. Porter, Roger L. Martin
This collection presents essential management ideas selected from Harvard Business Review, with perspectives from leading thinkers including Daniel Kahneman, Robert S. Kaplan, Michael E. Porter, and Roger L. Martin. It covers leadership, strategy, decision-making, organizational performance, and customer loyalty.
About This Book
HBR's 10 Must Reads 2018 brings together a selection of important management ideas from Harvard Business Review.
The collection features contributions from Daniel Kahneman, Robert S. Kaplan, Michael E. Porter, Roger L. Martin, and Harvard Business Review.
Topics span leadership, business strategy, decision-making, and organizational performance.
This edition also includes the bonus article “Customer Loyalty Is Overrated.”
Reviews
No reviews yet. Be the first to review this book!