Matchmakers: The New Economics of Multisided Platforms
by Richard Schmalensee, David S. Evans
In Matchmakers, Richard Schmalensee and David S. Evans explore the economics of multisided platforms that link different sides of a market. These platforms, acting as matchmakers, create value by enabling interactions among users who benefit from each other's participation. The authors analyze the strategies and challenges in building and sustaining such ecosystems in today's economy.
About This Book
Matchmakers: The New Economics of Multisided Platforms delves into the principles governing platforms that facilitate interactions between multiple user groups.
Richard Schmalensee and David S. Evans provide insights into the economic dynamics that make these platforms successful.
The book examines how such platforms operate as intermediaries in various industries.
Understanding these economics is essential for grasping contemporary market structures.
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