Identity Designed: The Definitive Guide to Visual Branding
by David Airey
Identity Designed explores the process of creating visual brand identities. David Airey presents a focused guide for readers interested in branding and graphic design, covering the creative and strategic considerations that shape how a brand is represented visually.
About This Book
Identity Designed is a guide to visual branding and the creation of distinctive brand identities.
It focuses on the ideas, decisions, and design considerations involved in developing a visual identity.
Written by David Airey, the book is intended for readers interested in branding, graphic design, and the relationship between visual communication and business.
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