A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need
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A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

by Jenn Visocky O'Grady, Ken Visocky O'Grady

Business Design
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A Designer's Research Manual, Second Edition, offers an updated and expanded guide to design research. It helps designers better understand their clients and identify what they truly need, providing a foundation for more informed, effective, and purposeful design work.

About This Book

A Designer's Research Manual introduces design research as an essential part of successful design practice.

The book focuses on knowing your clients and understanding what they really need, supporting a more informed approach to solving design problems.

This second edition is updated and expanded for designers seeking to strengthen their research skills and apply them with greater confidence.

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I will be using this book for: