Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)
by John Care
Mastering Technical Sales is a professional handbook for sales engineers and technology-focused business professionals. John Care explores the specialized discipline of technical sales, offering career-oriented guidance for readers who want to strengthen their approach to selling technology and develop their professional capabilities.
About This Book
Mastering Technical Sales presents a professional guide for sales engineers working at the intersection of technology and business.
The book focuses on technical sales and the skills needed to approach this specialized role with greater confidence and structure.
As part of the Artech House Technology Management and Professional Development Library, it is positioned for readers seeking career-oriented guidance in technology sales.
John Care offers a handbook for professionals developing their capabilities in technical sales and sales engineering.
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