Leading Digital
by Andrew Mcafee, George Westerman, Didier Bonnet
In Leading Digital, Andrew McAfee, George Westerman, and Didier Bonnet deliver a comprehensive roadmap for organizations navigating digital disruption. The book examines how to build digital maturity, align technology with business strategy, and cultivate leadership to harness innovation effectively. It provides practical tools and frameworks to transform operations and achieve long-term success in a rapidly evolving landscape.
About This Book
Leading Digital explores the essential strategies for organizations to thrive in the digital age. The book draws on extensive research to outline how leaders can integrate digital technologies into their core operations.
Authors Andrew McAfee, George Westerman, and Didier Bonnet provide a framework for digital maturity, helping businesses assess their current state and plan for future growth.
Through real-world examples, the book illustrates the impact of digital innovation on various industries, emphasizing the role of leadership in fostering a digital culture.
Readers gain actionable advice on building digital capabilities, from talent management to process redesign, ensuring sustainable competitive advantage.
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