How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit
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How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit

by Chantal Martineau

History Food and Drink
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Examines the transformation of tequila in Mexico amid rising global demand and shifting production practices.

About This Book

How the Gringos Stole Tequila explores the evolution of tequila from a traditional Mexican spirit to a globally recognized beverage.

The book examines changes in production, marketing, and consumption patterns in recent decades.

It considers the impact of international demand on Mexican producers and traditions.

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I will be using this book for: