How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit
Examines the transformation of tequila in Mexico amid rising global demand and shifting production practices.
About This Book
How the Gringos Stole Tequila explores the evolution of tequila from a traditional Mexican spirit to a globally recognized beverage.
The book examines changes in production, marketing, and consumption patterns in recent decades.
It considers the impact of international demand on Mexican producers and traditions.
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