Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972
by Jim Schild
This book by Jim Schild covers Chrysler's muscle car marketing programs, including the Dodge Scat Pack and Plymouth Rapid Transit System, from 1968 to 1972. It explores the strategies used to promote high-performance vehicles and build enthusiast communities during the peak of the muscle car era. A detailed look at automotive business history.
About This Book
Jim Schild's book examines Chrysler's muscle car marketing initiatives during a pivotal era in automotive history. It focuses on the Dodge Scat Pack and Plymouth Rapid Transit System programs that ran from 1968 to 1972.
These programs were designed to promote high-performance vehicles and engage enthusiasts through clubs, events, and promotional materials. The author details how Chrysler leveraged these efforts to compete in the intense muscle car market.
The content highlights the strategies that defined Chrysler's approach to branding and customer loyalty in the late 1960s and early 1970s. It provides insights into the business tactics that shaped the industry's marketing landscape.
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