Handbook of Anthropology in Business

by Patricia L Sunderland, Rita M Denny

Business Anthropology

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A comprehensive guide to applying anthropological methods and insights within business contexts and organizational research.

ISBN-13 9781611321722 ASIN 1611321727 Views 133 Publisher Routledge Year 2017 Edition 1 Format Paperback Product Group Book Pages 838 Created April 14, 2026 Updated October 09, 2026

About This Book

This handbook explores the intersection of anthropology and business practices.

It provides frameworks for understanding consumer behavior through cultural analysis.

Contributors examine ethnographic methods and their applications in organizational settings.

The volume addresses global markets and cross-cultural business challenges.

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