Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches
Marketing Moxie for Librarians offers fresh ideas, proven techniques, and innovative approaches for promoting library services and resources. Paula Watson-Lakamp provides a practical marketing perspective for librarians who want to communicate their value, connect with their communities, and explore creative ways to increase awareness and engagement.
About This Book
Marketing Moxie for Librarians focuses on marketing concepts tailored to the library environment.
The book presents fresh ideas, proven techniques, and innovative approaches for librarians seeking to communicate more effectively.
It offers a practical perspective on promoting library services, resources, and value.
Library professionals can use this guide to explore new ways of engaging their communities and strengthening awareness of what libraries provide.
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