We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
by Andi Zeisler
In We Were Feminists Once, Andi Zeisler explores the transformation of feminism from a political movement into a marketable cultural identity. Moving between activism, popular culture, and consumer branding, the book considers what may be gained—and what may be lost—when feminist ideas enter the marketplace.
About This Book
Andi Zeisler examines the changing public meaning of feminism.
The book considers the movement’s relationship with popular culture, consumer branding, and commercial appeal.
Its title points to a journey from riot grrrl activism to mainstream representation, exploring how political ideas can be packaged and sold.
This is a cultural and political analysis of feminism’s place in contemporary life.
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