Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
Ice Cream Social by Brad Edmondson traces the story of Ben & Jerry's, capturing the ongoing battle to uphold its social conscience amid rapid growth and corporate challenges. It illuminates the complexities of running a values-based business in a profit-oriented world, from humble beginnings to industry prominence.
About This Book
Ice Cream Social chronicles the evolution of Ben & Jerry's, a beloved ice cream company founded on principles of social activism and community engagement. The book delves into the challenges faced as the business expanded, balancing profitability with its commitment to progressive values.
Author Brad Edmondson provides an insider's perspective on the key events and decisions that shaped the company's trajectory. From early successes in Vermont to navigating larger market forces, the narrative highlights the tensions between idealism and commerce.
The struggle for the soul of Ben & Jerry's reflects broader themes in American business, where ethical practices often clash with corporate pressures. This account offers insights into how one company endeavored to maintain its identity through change.
Through detailed storytelling, the book examines the human elements behind the brand, including the roles of its founders and the impact of external influences on its mission-driven approach.
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