The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
Learn how businesses can profitably serve three billion new customers by designing affordable products and services that address global poverty.
About This Book
This book explores how businesses can design affordable products and services to reach the world's poorest populations.
It presents strategies for creating sustainable solutions that generate profit while addressing poverty.
The authors draw on real-world examples to show how market-based approaches can drive social impact.
Readers will learn how to identify opportunities in low-income markets and develop scalable business models.
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