Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz, Joanne Gordon
Howard Schultz details how Starbucks navigated crisis, restored its identity, and grew stronger without losing its founding values.
About This Book
Onward chronicles the leadership decisions and strategic changes that helped Starbucks recover from a period of decline.
The narrative explores the balance between maintaining core values and adapting to new market realities.
Readers gain insight into the challenges of scaling a global brand while preserving its founding principles.
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