Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans
by Mel Stanfill
Analyzes how media companies engage, direct, and profit from fan communities through strategic practices and cultural framing.
About This Book
Exploiting Fandom investigates the relationship between media industries and fan audiences.
The book explores strategies used by companies to guide and monetize fan participation.
It considers how fan labor is incorporated into broader commercial practices.
Readers gain insight into the power dynamics present in contemporary media culture.
Reviews
No reviews yet. Be the first to review this book!