Fashion Retailing: A Multi-Channel Approach
by Jay Diamond, Ellen Diamond, Sheri Litt
An educational resource exploring fashion retail operations across physical stores, online platforms, and additional sales channels for students and industry professionals.
About This Book
Fashion Retailing: A Multi-Channel Approach provides an overview of the fashion retail industry and its various distribution methods.
The text examines how retailers operate through brick-and-mortar stores, e-commerce platforms, and other sales channels.
Readers gain insight into retail strategies, merchandising practices, and consumer engagement within the fashion sector.
The book serves as a resource for students and professionals seeking foundational knowledge of fashion retailing operations.
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