The Business of Fashion: Designing, Manufacturing and Marketing
by Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant
An essential resource exploring the business of fashion, including design, manufacturing, and marketing within the apparel industry.
About This Book
This book provides an overview of the fashion industry from concept to consumer.
It explores the business aspects of designing, manufacturing, and marketing apparel.
Readers gain insight into industry practices and professional roles within fashion.
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