Marketing Fashion: A Global Perspective
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Marketing Fashion: A Global Perspective

by Patricia Mink Rath, Penny Gill, Richard Petrizzi

Business Fashion
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An essential resource examining marketing strategies and practices for fashion brands operating in global markets.

ISBN-13 9781609010782 ASIN 1609010787 Views 435 Publisher Fairchild Books Year 2012 Edition 6/24/12 Format Paperback Product Group Book Pages 528 Created February 25, 2026 Updated September 17, 2026
About This Book

Marketing Fashion: A Global Perspective explores the principles and practices of marketing within the fashion industry.

The book examines how brands reach consumers in diverse international markets.

Readers gain insight into the business side of fashion through established marketing frameworks.

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I will be using this book for:
8 total votes