Transforming Our Image, Building Our Brand: The Education Advantage
Transforming Our Image, Building Our Brand: The Education Advantage explores the connection between education and brand identity. Valerie J. Gross offers a focused look at how educational organizations can consider their image, communicate their value, and build a stronger public presence.
About This Book
Transforming Our Image, Building Our Brand: The Education Advantage examines the relationship between education, public image, and branding.
Valerie J. Gross focuses on how an educational identity can be presented and understood more effectively.
The book is suited to readers interested in education, institutional communication, and the role of branding in shaping perception.
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