Where Good Ideas Come From: The Natural History of Innovation
Where Good Ideas Come From explores the natural history of innovation and the emergence of creative ideas. Steven Johnson examines the processes behind new thinking, offering a broad, accessible perspective on how ideas develop and contribute to innovation.
About This Book
Where Good Ideas Come From examines the natural history of innovation.
The book focuses on how good ideas emerge and take shape.
Steven Johnson presents innovation as its central subject, connecting creative thinking with the broader processes that help ideas develop.
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