Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

by David Kord Murray

Creativity strategy business innovation
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David Kord Murray presents a six-step approach to business innovation centered on building from the ideas of others. Borrowing Brilliance offers readers a practical framework for understanding how existing concepts can inspire new possibilities, making it a useful guide for anyone interested in creativity, entrepreneurship, and organizational growth.

About This Book

Borrowing Brilliance by David Kord Murray explores business innovation through the practice of building on ideas developed by others.

The book presents a six-step approach designed to help readers understand and apply this form of idea-driven innovation.

It offers a practical perspective for business readers seeking new ways to develop, adapt, and use ideas.

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I will be using this book for: