Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
Guy Kawasaki’s Reality Check takes an irreverent look at business competition, focusing on how to outsmart, outmanage, and outmarket rivals. With its emphasis on strategy, management, and marketing, the book offers a concise guide for readers interested in gaining an edge in business.
About This Book
Reality Check presents Guy Kawasaki’s perspective on competing effectively in business.
The book focuses on three practical themes: outsmarting, outmanaging, and outmarketing the competition.
Its irreverent tone suggests an accessible approach to business strategy, management, and marketing.
This edition is identified as a used book in good condition.
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