Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
Redefining Global Strategy explores how organizations can approach international business while recognizing the continuing importance of differences between countries. Pankaj Ghemawat presents a focused examination of cross-border strategy for readers interested in globalization, international markets, and the practical challenges of competing across national boundaries.
About This Book
Redefining Global Strategy examines the challenges of operating across national borders.
Pankaj Ghemawat emphasizes that differences between countries continue to matter in global business.
The book offers a strategy-focused perspective on international decision-making and cross-border activity.
It is suited to readers interested in globalization, business strategy, and international markets.
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