When Sparks Fly: Harnessing the Power of Group Creativity
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When Sparks Fly: Harnessing the Power of Group Creativity

by Dorothy Leonard-Barton, Walter C. Swap

Business Creativity
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When Sparks Fly explores how people working together can unlock creative potential. Dorothy Leonard-Barton and Walter C. Swap examine group creativity from a practical business perspective, offering readers an introduction to the conditions and collaborative processes that help ideas emerge, develop, and become useful outcomes.

About This Book

When Sparks Fly examines the power of creativity in groups and organizations.

Dorothy Leonard-Barton and Walter C. Swap focus on how collaborative environments can support the generation and development of ideas.

The book offers a business-oriented perspective on turning group creativity into useful outcomes.

It is suited to readers interested in teamwork, innovation, and organizational effectiveness.

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I will be using this book for: