Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renee Mauborgne
Blue Ocean Strategy examines how businesses can move beyond crowded competition by creating new market space. Written by W. Chan Kim and Renee Mauborgne, this business strategy title offers readers a focused introduction to market creation, strategic thinking, and approaches intended to make direct competition less relevant.
About This Book
Blue Ocean Strategy explores an approach to business competition focused on creating uncontested market space.
W. Chan Kim and Renee Mauborgne present the subject as a strategy for making competition less central to business decision-making.
The book is suited to readers seeking perspectives on business strategy, market creation, and organizational growth.
This edition is described as a used book in good condition.
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