Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim, Renee Mauborgne

Business
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Learn how to create uncontested market space and make competition irrelevant with proven strategic frameworks for business growth and innovation.

ISBN-13 0001591396190 ASIN 1591396190 Views 211 Publisher Harvard Business Review Press Year 2005 Edition 1 Format Hardcover Product Group Book Pages 256 Adult No Created February 10, 2026 Updated September 29, 2026
About This Book

Blue Ocean Strategy presents a framework for discovering new market opportunities beyond traditional competition.

The authors outline systematic approaches for value innovation and differentiation in business environments.

This work focuses on practical methods for organizations seeking growth through uncontested market spaces.

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I will be using this book for:
2 total votes