Seeing What's Next: Using Theories of Innovation to Predict Industry Change
by Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
Seeing What's Next explores how innovation theories can help readers understand and anticipate industry change. Written by Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth, the book offers a business-oriented way to consider emerging developments, strategic possibilities, and the forces that shape changing markets.
About This Book
Seeing What's Next examines how theories of innovation can be used to think about changes in industries.
Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth present a business-focused perspective on recognizing patterns that may shape what comes next.
The book is intended for readers interested in innovation, strategy, and understanding industry change.
This edition is listed as a used book in good condition.
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