Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan, David P. Norton
Strategy Maps explores how organizations can connect intangible assets with tangible outcomes. Written by Robert S. Kaplan and David P. Norton, this business and management title offers a strategic perspective for readers seeking to understand the links between organizational capabilities, performance, and results.
About This Book
Strategy Maps focuses on the relationship between intangible assets and tangible organizational outcomes.
Robert S. Kaplan and David P. Norton present a strategy-centered approach to understanding how capabilities can support business performance.
The book is intended for readers interested in business management, organizational strategy, and performance measurement.
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