Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan, David P. Norton
This guide shows how to transform strategy into measurable results by linking intangible assets to performance outcomes using the Balanced Scorecard method.
About This Book
Strategy Maps presents a framework for aligning an organization's vision and strategy with its operations.
The book explains how to convert intangible assets such as knowledge, culture, and relationships into tangible business outcomes.
It builds on the Balanced Scorecard approach to help leaders communicate and execute strategy effectively.
Readers learn to create visual maps that connect strategic objectives across financial, customer, internal process, and learning perspectives.
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