Satisfaction Guaranteed: The Making of the American Mass Market
Traces the development of mass production, advertising, and retail that created the American consumer economy from the late 1800s onward.
About This Book
This book examines the rise of mass production and consumer culture in the United States.
It explores how manufacturers, advertisers, and retailers shaped new habits and desires.
The narrative covers the late nineteenth and early twentieth centuries.
Readers gain insight into the origins of the modern marketplace.
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