The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
by Drew Westen
A groundbreaking look at how emotion, not reason, drives political choices and shapes national outcomes.
About This Book
This book examines the central role emotion plays in political judgment and voter behavior.
It draws on psychological research to explain why rational arguments often fail to persuade.
The author analyzes how campaigns succeed or fail based on emotional resonance rather than policy detail.
Readers gain insight into the unconscious processes that drive political loyalty and decision-making.
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