The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors
The Watercooler Effect examines rumors as a powerful form of informal communication. Nicholas Difonzo, Ph.D., provides a guide to understanding how rumors circulate, how they affect people and groups, and how their influence can be recognized and harnessed in everyday and organizational settings.
About This Book
The Watercooler Effect explores the role of rumors in everyday communication and organizational life.
It offers a guide to understanding how informal information circulates and why it can influence people and groups.
The book also considers ways to recognize and harness the power of rumors.
Written by Nicholas Difonzo, Ph.D., it presents rumors as an important subject for anyone interested in communication, workplaces, and social behavior.
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