Persuasion in the Media Age
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Persuasion in the Media Age

by Timothy A. Borchers

Communication Media Studies
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Persuasion in the Media Age offers an introduction to the study of influence and communication in contemporary media environments. Centered on persuasion, the book provides a useful foundation for readers interested in media studies, communication, and the ways messages engage audiences.

ISBN-13 9781577668268 ASIN 157766826X Views 317 Publisher Waveland Pr Inc Year 2012 Edition 3 Format Paperback Product Group Book Pages 471 Created March 02, 2026 Updated September 18, 2026
About This Book

Persuasion in the Media Age explores persuasion in the context of contemporary media.

The book focuses on how communication and media environments shape the process of influencing audiences.

It provides an accessible subject-centered resource for readers studying media, communication, or persuasion.

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I will be using this book for:
14 total votes