Fundamentals of Media Effects
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Fundamentals of Media Effects

by Jennings Bryant, Bruce W. Finklea, Susan Thompson

Communication Textbook Media Studies
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A foundational overview of media effects research, covering theories and evidence on how media shapes individuals and society.

ISBN-13 9781577667858 ASIN 1577667859 Views 437 Publisher Waveland Pr Inc Year 2012 Edition 2 Format Paperback Product Group Book Pages 410 Created June 02, 2026 Updated September 25, 2026
About This Book

Fundamentals of Media Effects presents core concepts in the study of media influence.

The text examines theories and research on how media shapes attitudes and behaviors.

Readers gain an overview of key findings in communication and media effects.

The book is suitable for students and professionals seeking a broad introduction.

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I will be using this book for:
37 total votes